Website optimisation
Notes
- Understanding website KPIs
- Delve into analytics – bounce rate, page views, type of devices, page pathway,
- Thought leadership on above points
- Testing to ensure functionality works
- Create plan of attack then deliver on it!
- Analytics (optimisation)
- User insights
- “Experience” user experience; user interface
- SEO is an integral part of the build, not just an afterthought
- Customer journey mapping