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Website optimisation


  • Understanding website KPIs
  • Delve into analytics – bounce rate, page views, type of devices, page pathway,
  • Thought leadership on above points
  • Testing to ensure functionality works
  • Create plan of attack then deliver on it!
  • Analytics (optimisation)
  • User insights
  • “Experience” user experience; user interface
  • SEO is an integral part of the build, not just an afterthought
  • Customer journey mapping